Google Analytics
Google Analytics is a free and very powerful service offered by Google that generates detailed statistics about the visitors to a website. Analytics can track visitors from all search engines, other websites or referrals as well as display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. Not only can you see how many people have viewed your site Analytics provides information on how long they stayed, what pages are being viewed most, landing and exiting pages and their geographical position.
A huge benefit of Google Analytics is the intergration with AdWords, allowing users to review online campaigns by tracking conversions (goals). Goals include sales, lead generation, viewing a specific page, or downloading a particular file, allowing users to monitor performance of campaigns in great detail.
Sign up to Google Analytics
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